Question 1

What experience should I look for when hiring a freelance social media marketer on Contra?

Accepted Answer

Look for someone with experience in managing social media accounts. They should have a portfolio showing successful campaign results. Check if they have worked with brands similar to yours.

Question 2

How can I ensure the social media marketer understands my brand?

Accepted Answer

Share your brand's vision and values with them. Ask them to review your current social media strategy. See if they can suggest ideas that align with your goals.

Question 3

What should I include in the project brief?

Accepted Answer

Clearly state your goals and objectives. Mention the social media platforms you focus on. Outline the content style and any specific requirements you have.

Question 4

How do I agree on metrics for success?

Accepted Answer

Discuss key performance indicators like engagement rates. Decide if you want to track followers, shares, or sales conversions. Set clear, measurable targets for them.

Question 5

What kind of timeline should I expect for results?

Accepted Answer

Social media marketing is an ongoing process, so patience is key. Discuss a timeline for initial deliverables. Short-term goals could be weekly updates; longer-term results might take a few months.

Question 6

How do I communicate effectively with my social media marketer?

Accepted Answer

Choose a preferred method of communication, like email or chat. Decide on regular check-in times to discuss progress. Make sure expectations for response times are understood.

Question 7

How do I review their social media content?

Accepted Answer

Request to see drafts before they are posted. Provide feedback and suggest changes if needed. Ensure they understand your approval process for scheduling posts.

Question 8

What tools should the social media marketer use?

Accepted Answer

Ask if they use any content scheduling tools like Buffer or Hootsuite. Find out if they use analytics tools to track performance. Make sure they have access to the tools needed for your project.

Question 9

How do I handle content ideas and brainstorming?

Accepted Answer

Collaborate on a content calendar that outlines plans. Encourage an open dialogue for new ideas. Regular brainstorming sessions can keep the content fresh and relevant.