AI Avatars Video Creation | HeyGen, CapCut and Sora
Alejandra Tello
From Internal Updates to Social Content: Scaling Brand Voice with AI Video
AI video isn’t the future — it’s already transforming how brands communicate. In 2024–2025, I led three fast-moving projects using tools like HeyGen, Argil, and ChatGPT to produce fully AI-generated videos for SaaS and tech brands. Each one proved just how quick, flexible, and effective remote video production can be.
🔧 SaaS for Plumbers
A tech startup offering AI services to plumbers needed short, educational content to explain their tool without spending hours of production on their end. Using rough scripts from the client, I crafted, voiced, and edited avatar-led videos in under 24 hours — all AI-generated, no filming needed.
The result? Clear messaging, faster production, and positive early feedback.
Social Media Tutorials for Circuit App
To support user education for a delivery driver app, I produced avatar-led tutorials using real FAQs. With diverse avatars and a friendly tone, the videos clarified features and saw over 1,000+ views — a win for awareness and adoption.
💼 Internal Comms with Custom Avatars
For a global company, I designed multilingual (EN/DE) avatar videos to replace dry internal updates. Using HeyGen’s translation tools and brand-aligned avatars, we boosted employee engagement and doubled email click-through rates. The videos felt personal, human, and aligned — all while saving the comms team hours of production time.
Key Takeaways
AI video tools like HeyGen are powerful for creating multilingual content efficiently.
Custom avatars help foster deeper connections, whether for internal teams or external audiences while saving time and money and allowing remote production.
Creative video tutorials enhance user understanding, engagement, and product adoption.
Why It Matters
By integrating AI into video marketing, you can allow video production to be quick and painless since it can be done remotely and in a fraction of the time. That will allow any company to use video and enjoy its benefits.
These projects highlight how AI avatars bring human-like interaction to digital communication, creating impact in both corporate and social media environments.
Let's create AI videos for your company now; you can join the revolution and enjoy the results.
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Posted Jan 28, 2025
I created custom AI videos for internal communications and social media, boosting engagement, feature adoption, and connection with audiences.
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