Additional resources
Why Businesses Hire Social Media Marketers in 2025
The strategic shift from posting to performance-driven campaigns
Impact on brand visibility, engagement, and revenue
Understanding the Spectrum of Social Media Marketing Jobs
Social media coordinator jobs: Entry-level execution
Social media manager jobs: Multichannel oversight
Social media specialist jobs: Platform or tactic-focused roles
Social media strategist jobs: Data-led planning and innovation
Selecting the right role for your business stage