Reflectly Technologies, a company offering a diverse suite of health and wellness apps, needed to boost awareness and subscriptions for their Growth Bundle. This all-in-one package provided users with free access to over 20 premium apps for a year – a game-changer for wellness enthusiasts. But how to capture attention in a crowded digital space? Enter UGC magic.

The Growth Bundle is a suite of apps owned by Reflectly Technologies focused on health and wellness. When subscribing to the bundle, you had access to over 20+ apps from Reflectly, Done App, TimeBloc, The Mindfulness App and more.

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Craft viral UGC video content that showcases the real-life benefits of the Reflectly Growth Bundle, seamlessly integrating into users' daily routines.

I entered the project as a UGC content creator for the brand, crafting monthly videos based on trends to be used as promotional content. My approach to the UGC creation was:

Strategic App Selection: Collaborating with Reflectly, we identified key apps from the Growth Bundle that addressed popular wellness trends and user needs.

Creative Spin: Instead of traditional app demos, I conceptualised unique video scripts that creatively incorporated these apps into relatable scenarios. Imagine: waking up with a guided meditation app, crushing a workout with fitness tracking, and unwinding with a sleep-enhancing soundscape – all powered by the Reflectly Growth Bundle.

Trendy Touch: Knowing how to capture short attention spans on platforms like TikTok, I leveraged trending audio formats to hook viewers.

This UGC video campaign was a smash hit! Each video garnered over 10,000 views, driving significant traffic to the Growth Bundle landing page.

The Secret Sauce: My expertise in UGC creation shines through in this project.

Engaging Content: Crafting video content that resonates with target audiences and ignites their interest in the product.

Social Media Savvy: Capitalizing on trending audio formats and platform-specific strategies for maximum reach.

Storytelling Power: Developing relatable narratives that showcase the transformative power of mobile apps in everyday life.

This project showcases how effective UGC content can bridge the gap between brands and users. By translating brand goals into engaging, viral videos, I helped Reflectly achieve stellar results and supercharge their Growth Bundle success.

Ready to take your brand viral on TikTok? I can help you create a winning UGC campaign that drives brand awareness, engagement, and sales.

Let's talk today to discuss your vision!

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