Reflectly Technologies, a company offering a diverse suite of health and wellness apps, needed to boost awareness and subscriptions for their Growth Bundle. This all-in-one package provided users with free access to over 20 premium apps for a year – a game-changer for wellness enthusiasts. But how to capture attention in a crowded digital space? Enter UGC magic.
What is the Growth Bundle?
The Growth Bundle is a suite of apps owned by Reflectly Technologies focused on health and wellness. When subscribing to the bundle you had access to over 20+ apps from Reflectly, Done App, TimeBloc, The Mindfulness App and more.
Find more about them 👇
The Solution
Craft viral UGC video content that showcases the real-life benefits of the Reflectly Growth Bundle, seamlessly integrating into users' daily routines.
I entered the project as a UGC content creator for the brand, crafting monthly videos based on trends to be used as promotional content. My approach to the UGC creation was:
Strategic App Selection: Collaborating with Reflectly, we identified key apps from the Growth Bundle that addressed popular wellness trends and user needs.
Creative Spin: Instead of traditional app demos, I conceptualized unique video scripts that creatively incorporated these apps into relatable scenarios. Imagine: waking up with a guided meditation app, crushing a workout with fitness tracking, and unwinding with a sleep-enhancing soundscape – all powered by the Reflectly Growth Bundle.
Trendy Touch: Knowing how to capture short attention spans on platforms like TikTok, I leveraged trending audio formats to hook viewers.
This project showcases how effective UGC content can bridge the gap between brands and users. By translating brand goals into engaging, viral videos, I helped Reflectly achieve stellar results and supercharge their Growth Bundle success.
Ready to take your brand viral on TikTok? I can help you create a winning UGC campaign that drives brand awareness, engagement, and sales.
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Posted May 28, 2024
UGC Content Creation: Viral wellness videos boosted Growth Bundle subscriptions by leveraging trending audio & relatable app integrations.