Handshake commercial - "Start Somewhere"

I created a three-part commercial video series to bring Handshake's mission to life for prospective B2B buyers.

I developed all of the creative and execution of the videos. Additionally, I also managed both the paid and organic promotion. The series generated a huge volume of impressions to Handshake's target audience across digital channels.

A further highlight, this video played at the White House during a Handshake partnership event with Dr. Jill Biden.