Handshake commercial - "Start Somewhere"
Meghan Lazarow
I created a three-part commercial video series to bring Handshake's mission to life for prospective B2B buyers.
I developed all of the creative and execution of the videos. Additionally, I also managed both the paid and organic promotion. The series generated a huge volume of impressions to Handshake's target audience across digital channels.
A further highlight, this video played at the White House during a Handshake partnership event with Dr. Jill Biden.
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Posted Feb 7, 2024
I created Handshake's first commercial video series to help highlight the company's mission. I also managed the paid & organic promotion strategy.
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Handshake
