20 Best Growth Marketer
Freelancers
to Hire
in 2023

Growth marketing is a marketing strategy that focuses on using various tactics and experiments to rapidly grow a business. It typically involves a data-driven approach that involves testing and optimizing various marketing channels, such as social media, email, and paid advertising to achieve rapid and sustainable growth. The goal of growth marketing is to achieve measurable results, such as increased user acquisition, conversion rates, and revenue, in the shortest amount of time possible.

A freelance growth marketer is a marketing professional who works on a project-by-project or contract basis with clients to help them grow their businesses through various initiatives - from mapping out their ideal customer journey to optimizing a specific piece of the marketing funnel. Their main responsibilities include:

1. Strategy Development: Collaborating with clients to develop a growth marketing strategy that aligns with their business goals.
2. User Acquisition: Analyzing user behavior, identifying target audiences, and implementing acquisition strategies using channels such as social media, email, marketing automation and SEO to drive traffic to client websites.
3. Conversion Optimization: Analyzing user behavior and optimizing website funnels to improve conversion rates.
4. Retention Optimization: Analyzing user behavior and implementing retention strategies such as email campaigns, loyalty programs, and referrals to increase user lifetime value.
5. Analytics and Reporting: Analyzing results and providing clients with detailed reports on KPIs such as traffic, conversion rates, and revenue.

Overall, freelance growth marketers are responsible for using their marketing skills to help clients achieve sustainable business growth.

There are several reasons to hire a freelance growth marketer for your business, including:

1. Expertise: Freelance growth marketers bring a high level of marketing expertise and experience to the table. They stay up-to-date on the latest marketing trends and strategies and have a deep understanding of how to grow businesses through various marketing initiatives.
2. Flexibility: Hiring a freelance growth marketer allows you to scale your marketing efforts up or down on a project-by-project basis. This flexibility is especially beneficial for small businesses or startups that don't have the resources to hire a full-time marketing team.
3. Cost-Effective: Freelance growth marketers offer cost-effective marketing solutions. They typically charge for their services on a project or hourly basis, which can be more cost-effective than hiring a full-time marketing team.
4. Objectivity: Freelance growth marketers offer an objective perspective on your business and its marketing efforts. They are not tied to your organization in the same way as a full-time employee and can provide an unbiased view of your marketing strategies and tactics.

Overall, hiring a freelance growth marketer can be a smart investment for businesses that want to see sustainable growth in their revenue, user acquisition, and brand awareness.

To hire a freelance growth marketer, follow these steps:

1. Define your goals: Before hiring a growth marketer, define your goals and what you want to achieve from your marketing initiatives. This will help you evaluate the skills and expertise of potential candidates.
2. Research: Look for freelance growth marketers online through job boards, freelance marketplaces like Contra, social media channels, or personal recommendations from other business owners. Consider factors such as their experience, skills, portfolio, and references.
3. Conduct interviews: Once you have a list of potential candidates, conduct interviews to discuss their experience, skills, and approach to growing a business. Ask them to provide case studies and examples of their work, and discuss their communication style, availability and working hours.
4. Evaluate their skills: Ask the candidates to perform a skills test or demonstrate their expertise in growth marketing. This step will help you evaluate the quality of their work and see firsthand how they approach a project.
5. Discuss terms: Once you've found a candidate who meets your requirements, discuss your project and agree on terms such as payment, working hours, and project timelines.
6. Sign an agreement: After agreeing to terms, sign a contract or agreement that outlines the scope of work, payment terms, and project timelines.

By following these steps, all of which you can do within Contra, you can find a freelance growth marketer who can help you achieve your growth goals through effective marketing strategies and tactics.

Growth marketers use a range of software tools to aid their work, including:

1. Analytics and Metrics Tools: Tools like Google Analytics, Kissmetrics, and Mixpanel are used by growth marketers to track website traffic, user behavior, and measure the effectiveness of marketing campaigns.
2. SEO Tools: SEO tools such as Moz, SEMrush, and Ahrefs are used by growth marketers to research and optimize content for search engines.
3. Email Marketing Tools: Email marketing tools like Mailchimp, Constant Contact, and Hubspot are essential for growth marketers to create, manage, and deliver email and marketing automation campaigns to subscribers.
4. Social Media Tools: Tools like Hootsuite, Buffer, and Sprout Social are used by growth marketers to manage social media profiles, schedule content, and analyze social media campaigns.
5. Conversion Optimization Tools: Conversion optimization tools like Optimizely and Unbounce are used by growth marketers to A/B test landing pages, forms, and calls to action to improve conversion rates through experimentation.
6. Content Marketing Tools: Content marketing tools like CoSchedule, Google Docs, and Trello are used by growth marketers to plan, organize, and manage content marketing strategies and initiatives.

Overall, growth marketers rely on software tools to automate and analyze marketing tasks and optimize marketing campaigns to achieve sustainable growth for their clients.

Freelance growth marketers usually get paid based on the project or hourly basis. Some of the common payment structures include:

1. Project-Based: Payment is made when the project is complete and may include milestone-based payments for multi-phase projects.

1. Hourly: Payment is based on the number of hours the growth marketer works on the project. This payment structure is best suited for ongoing or long-term projects.
2. Performance-Based: Payment is tied to specific performance metrics such as user acquisition, conversion rates, or revenue generated by the marketing campaign.
3. Retainer-Based: Payment is made on a monthly or quarterly basis for a set amount of work. This payment structure is often used for companies that require ongoing growth marketing services.

The payment structure depends on the nature of the project, budget, and client requirements. It is recommended to discuss payment terms and expectations with your growth marketer before starting the project to avoid confusion and ensure a smooth working relationship.

The cost to hire a freelance growth marketer can vary depending on several factors, including their level of experience, expertise, project requirements, and location.

According to data from Freelancer.com, hourly rates for growth marketers range from $30 to $200 per hour, with an average of around $75 per hour.

On a project basis, rates may range from a few thousand dollars for a specific project, up to tens of thousands of dollars for larger, ongoing projects.

Ultimately, the cost to hire a freelance growth marketer depends on the scope of the project, the degree of expertise required to accomplish the project goals, and the amount of time and effort needed to achieve those goals. It is important to discuss pricing and payment terms with your growth marketer upfront to ensure transparency and avoid any misunderstandings.

The income of freelance growth marketers varies depending on their level of expertise, experience, location, and client base.

According to Payscale, the average hourly rate for a freelance growth marketer within the United States is around $60. However, rates can vary from $30 to $150 per hour or even higher depending on the marketer's skill level, technical expertise, and level of experience.

Freelance growth marketers who specialize in more technical areas, such as data analysis and programming, tend to command higher rates. They may also charge more for clients with complex projects or for clients who need fast results.

Overall, freelance growth marketers have the potential to earn a significant income, especially if they have a strong reputation and work for high-paying clients.

If you want to start working as a freelance growth marketer, here are some steps you can take:

1. Develop your skills: Start by learning the foundational skills of marketing such as copywriting, social media management, email marketing, and search engine optimization (SEO). You can learn these skills through online courses, blogs, and marketing resources.
2. Build your portfolio: Create a portfolio on Contra that showcases your experience and projects. Your portfolio can include case studies, results, testimonials, and previous work samples.
3. Define your niche: Identify the particular niches you would like to focus on such as startups, eCommerce businesses, or small businesses. This will make you appear more specialized, and you can concentrate on projects that you enjoy.
4. Network: Develop a network of professionals by attending events, webinars, and online forums. Reach out to potential clients and fellow freelancers who might be in need of your services.
5. Market yourself: Create a professional website on Contra and/or social media profiles to showcase your work and services. Use your portfolio to demonstrate your skills and experience.
6. Set your pricing: Establish your pricing structure for different projects, as well as your hourly and project rates.
7. Build your reputation: Deliver quality work and cultivate relationships with your clients. Delivering work on time and maintaining a consistent standard of excellence can lead to more work and referrals.

By following these steps and continuing to grow your skills and reputation, you can build a thriving business as a freelance growth marketer.

The amount of time it takes to become a growth marketer can vary depending on factors like your existing skillset, your level of experience, and how much time you can devote to learning new skills.

With a focused effort, it is possible to learn and start working as a growth marketer within a few months. However, becoming an experienced and well-rounded growth marketer can take more time and practical experience.

To become a growth marketer, you will need to learn various skills such as SEO, social media marketing, email marketing, data analytics, and other forms of digital marketing. You can attend training programs or take online courses and certifications to learn these skills.

Continuously developing your skills is necessary to stay current with the latest trends and stay competitive in the field over time. Additionally, it's helpful to gain practical experience in the field by working on small projects or volunteering your services to a local small business.

With dedication, continued learning, and practical experience, it is possible to become a successful growth marketer over time.

Yes, freelance growth marketing can be a rewarding and fulfilling career. Freelance growth marketing is a highly sought-after skill and is in significant demand among businesses that need to achieve rapid growth.

Working as a freelance growth marketer allows you to enjoy several benefits, like:

1. Flexibility: You have the flexibility to work on your own schedule, choose your clients, and set your own rates.
2. Career Development: You can continuously develop your skills, gain experience, and build your portfolio over time through the projects you work on.
3. Work-Life Balance: You have control over your work-life balance, allowing you to spend more time with your family, friends, and hobbies.
4. Variety: You have the opportunity to work with a diverse range of clients and industries, learning about new businesses and gaining a broad skill set throughout your career.
5. Flexibility: You have the flexibility to take on only the projects you are interested in, meaning that you can avoid more mundane projects.

Overall, freelance growth marketing is an excellent career choice if you enjoy being your boss, have good business acumen and marketing skills and want the freedom to work on projects that you enjoy.