Marketing Strategy

Sean Singleton

Starting at

/hr

About this service

Summary

I have 10+ years of experience within digital marketing, and I'm eager to share everything I've learned to collaborate with you on developing tailored cross-channel digital marketing strategies for your business. In addition, I'll work to ensure that you feel comfortable enough with digital marketing that you no longer need my help :-)

Process

My proposed process:

1) Initial alignment call

2) I'll create/share a Notion workspace with you consisting on project details, resources, and timelines

3) Once we begin working together, I'll provide weekly updates (via Notion/email)

4) I'll be available to meet at least twice a week, and I'll save all meeting notes to our Notion

FAQs

Can you help us with something not specifically listed in this service?
Most likely, yes.
Do we have to engage you for everything included in this service?
No, not at all. The work included in this service is like a buffet — you can pick & choose what you like.
Is there a time committment to working with you?
There is not... I'm on your watch for however long (or short) you need.
Prior to committing to work together, can we talk without getting charged?
Yes we can.
What type of industries have you worked with?
Primarily DTC e-commerce, though I have worked with digital-product and real estate businesses as well.

What's included

Initial Alignment Call
A zoom meeting to ensure we are aligned as to what you need and how I can best help you.
Shared Notion
I will maintain a Notion workspace which covers all the channels/areas/projects where I am serving as a consultant (this will include notes from all of our meetings, as well as area/project-specific work).
Website + Competitive Landscape Audit
I will audit the current state of your digital marketing along with your core competitor's digital marketing (with the goal being to assist in the creation of recommended 'strategies & tactics').
Marketing Tech Audit + Tool Recommendations
I will compare your marketing tech stack against your competitors, and I'll recommend tools to help you best compete (prioritized based on their likelihood of a near-term impact on your business)
Industry + Audience Research/Persona Creation
I will research the marketing best practices/nuances specific to your industry, and I will dive into your audience data to create personas (to inform content creation and ad targeting)
Tailored Strategy + Tactics
Following the completion of all of the above, I will design a comprehensive cross-channel marketing plan - along with supporting tactics - and a recommended implementation timeline.

Example projects