What's included

• Initial Alignment Call

  A zoom meeting to ensure we are aligned as to what you need and how I can best help you.

• Shared Notion

  I will maintain a Notion workspace which covers all the channels/areas/projects where I am serving as a consultant (this will include notes from all of our meetings, as well as area/project-specific work).

• Website + Competitive Landscape Audit

  I will audit the current state of your digital marketing along with your core competitor's digital marketing (with the goal being to assist in the creation of recommended 'strategies & tactics').

• Marketing Tech Audit + Tool Recommendations

  I will compare your marketing tech stack against your competitors, and I'll recommend tools to help you best compete (prioritized based on their likelihood of a near-term impact on your business)

• Industry + Audience Research/Persona Creation

  I will research the marketing best practices/nuances specific to your industry, and I will dive into your audience data to create personas (to inform content creation and ad targeting)

• Tailored Strategy + Tactics

  Following the completion of all of the above, I will design a comprehensive cross-channel marketing plan - along with supporting tactics - and a recommended implementation timeline.