Golden Hippo | Lifecycle Marketing Strategist
Sean Singleton
About Golden Hippo: Golden Hippo is a health and wellness company that builds popular brands focused on improving the lives of people and pets. Specifically, they specialize in designing, manufacturing and marketing supplements. Golden Hippo is employee-owned and vertically integrated, generating over $1 billion in annual revenue. They are based in Woodland Hills, CA.
Check them out:
Main Brands in Project:
Gundry MD: https://gundrymd.com/
Beverly Hills MD: https://beverlyhillsmd.com/
ActivatedYou: https://activatedyou.com/
Ultimate Pet Nutrition: https://ultimatepetnutrition.com/
Dr. Marty: https://drmartypets.com/
Project goal:
Help move prospects from awareness to conversion through finding – and filling – the gaps within common customer journeys
Project Responsibilities + Results:
Manage integrated lifecycle marketing campaigns across 15 health and wellness e-commerce brands
Developed full-funnel strategies aligning messaging across channels to reflect each brand’s typical customer journey from awareness to retention; grew lifecycle-marketing-attributed revenue 68% and net new customers 212%
Collaborated with Data Science and Marketing Analytics teams on multi-touch attribution and the creation of an ‘audience playbook’ which matched messaging – and messaging channel – to audience segment
Project Channels:
Display
Search
Social (Facebook, Pinterest)
Video (YouTube)
Email
Site content (blogs)
Project Tools:
Google Analytics
Miro
Google Ads
Display & Video 360 (DV360)
Campaign Manager 360 (CM360)
Facebook Ads
Klaviyo
Unbounce
Semrush
Ahrefs
Example creatives: (Brand: Gundry MD)
YouTube remarketing:
Site content: (delivered through email remarketing)
Social remarketing: (Pinterest example)
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Posted Sep 25, 2024
Moved prospects from awareness to conversion through finding – and filling – the gaps within common customer journeys.
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Golden Hippo
