Sarah W. Photography | Social Media Marketing Strategy Audit
Renea Dominique
Social Media Strategist
Brand Strategist
Social Media Marketer
Instagram
Pinterest
sneak peek of the social media marketing strategy pdf
Hey, I want you to meet, Sarah! 👋🏻
before and after of a photographer client.
Sarah is an extremely talented photographer that specializes in maternity, couples, and family photoshoots!
Being a fairly new photographer, she was looking for social media marketing support that worked within her budget.
⚡️ Sarah's Top Three Goals:
- Get more followers and book more ✨aligned✨ photoshoots
- Gain a better understanding of how social media works
- Have a better relationship with social media "because as of right now, I feel pretty defeated and overwhelmed by all of it."
🪩 How The Social Media Marketing Strategy (pdf) Helped:
- We optimized her profile to increase her searchability as a Washington photographer
- Created a content repurposing strategy for Pinterest to create evergreen content
- Brand positioning analysis and improvements
- 2023 SEO & best practices for Instagram and Pinterest
- Target audience profiling so she knew exactly who she was targeting and talking to
- Content strategy advice to grow and strengthen her community
- 3 content ideas to help her nurture her community, grow her following, and convert more photo shoot bookings
💬 Some Things We Chatted About With The Extended Support:
- Clarification on SEO; her personalized hashtag strategy and keywords to reach her dream clients
- Website builder options that fit her budget to improve her authority and perception as a professional photographer
- Reels strategy and reviewing some pieces of content that she had created
- Overcoming perfectionism and imposter syndrome
