Sarah W. Photography | Social Media Marketing Strategy Audit

Hey, I want you to meet, Sarah! 👋🏻

Sarah is an extremely talented photographer that specializes in maternity, couples, and family photoshoots!

Being a fairly new photographer, she was looking for social media marketing support that worked within her budget.

⚡️ Sarah's Top Three Goals:

Get more followers and book more ✨aligned✨ photoshoots

Gain a better understanding of how social media works

Have a better relationship with social media "because as of right now, I feel pretty defeated and overwhelmed by all of it."

🪩 How The Social Media Marketing Strategy (pdf) Helped:

We optimized her profile to increase her searchability as a Washington photographer

Created a content repurposing strategy for Pinterest to create evergreen content

Brand positioning analysis and improvements

2023 SEO & best practices for Instagram and Pinterest

Target audience profiling so she knew exactly who she was targeting and talking to

Content strategy advice to grow and strengthen her community

3 content ideas to help her nurture her community, grow her following, and convert more photo shoot bookings

💬 Some Things We Chatted About With The Extended Support:

Clarification on SEO; her personalized hashtag strategy and keywords to reach her dream clients

Website builder options that fit her budget to improve her authority and perception as a professional photographer

Reels strategy and reviewing some pieces of content that she had created

Overcoming perfectionism and imposter syndrome