Organic Social Media Growth | TikTok, Instagram & Pinterest

Hey, I'm Renea! I'm a Digital Marketing Specialist with 4 years of professional experience and a new ceramicist. I started growing my own personal brand @reneaceramics at the beginning of 2023 after I took my first 6-week long pottery class!

This craft quickly became something I saw myself practicing for years to come and after the first month, I felt an intense pull to pursue combining my passions; content creation, videography, and, of course, ceramics! 𐃢

I first started my content creation journey by ideating, filming, and editing videos to post on TikTok.

𐃢 Link to TikTok account: https://www.tiktok.com/@reneaceramics

𐃢 Link to Instagram account: https://www.instagram.com/reneaceramics/

𐃢 Link to Pinterest account: https://www.pinterest.com/reneadomii/

I felt as though I had a very strong sense of how to grow on Instagram and TikTok, but not so much on Pinterest, so I started doing my favorite thing: Experimenting and testing!

What I love about Pinterest is the fact that the algorithm doesn't favor posts based on how new and fresh they are– what you post 6 months ago still has a high chance of being found by your target audience today. The fact that there's no "ticking clock" devaluing your content means that every single piece of content you post is evergreen– it's able to be found for years to come (as long as it's optimized and valued by your target audience).