Elsewhere by Lonely Planet Social Strategy & Execution

8.9M video views, increased engagement rate by 62%, grew Tiktok by 13x and Instagram commmunity by 300%

Spearheaded content strategy, video editing, and design for all social media channels resulting in 8.9M video views in 2023, TikTok followers growing thirteenfold and Instagram community increasing by 300%. Achieved through repeatable valuable content series like A Local's Guide to, The Climate (Up)Beat, Ask A Local Expert, etc. along with leveraging our travel network, founders, and internal staff as content creators.

Won a Webby Award in 2024 for Lonely Planet Instagram

Lottie was Elsewhere's one-man show for all things social. She acted as content creator, strategist and analyst. Lottie comes with over 10 years experience working in social media with agencies and directly with brands. She knows the space and has seen it evolve. She keeps up to date on social trends and is able to quickly change tactics based on how content is performing. Lottie’s actions are performance driven and goal oriented and she has delivered excellent results on our social channels with 3x follower growth and engagement since joining. She prioritizes work based on impact and operates with urgency and initiative. Best of all, Lottie is great to work with. She's a total team player, but also able to operate at a high level independently. I strongly recommend Lottie for anyone looking to grow their business." - Alexis Bowen, co-founder of Elsewhere