A social campaign to highlight Divine’s product range and ethical business model during the Easter sales period.

To take advantage of UK consumer habits during the Easter sales period, using social ads and organic posts to:

Increase awareness of the Divine Easter Egg range available at Waitrose and Tesco

Drive online sales of Divine's Letterbox Gifting, available on the Divine website

I began by developing a content plan centred around the two objectives. However, it was also important to the client that the messaging reflected Divine's relaunch communications. The final plan therefore balances the campaign objectives with product features and impact messages across three different formats, providing maximum testing opportunities.

184,000 impressions

154% increase in Letterbox Gifting sales