Divine Chocolate: Easter Campaign
Ella Grieves
A social campaign to highlight Divine’s product range and ethical business model during the Easter sales period.
Objectives
To take advantage of UK consumer habits during the Easter sales period, using social ads and organic posts to:
Increase awareness of the Divine Easter Egg range available at Waitrose and Tesco
Drive online sales of Divine's Letterbox Gifting, available on the Divine website
Campaign Plan
I began by developing a content plan centred around the two objectives. However, it was also important to the client that the messaging reflected Divine's relaunch communications. The final plan therefore balances the campaign objectives with product features and impact messages across three different formats, providing maximum testing opportunities.
Campaign Creative
Campaign Results
184,000 impressions
154% increase in Letterbox Gifting sales
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Posted Jul 10, 2022
A social campaign to highlight Divine’s product range and ethical credentials during the Easter sales period.
Likes
4
Views
85
Clients
Divine Chocolate
