20 Best Copywriter
Freelancers
to Hire
in 2023

A freelance copywriter is a self-employed writer who creates content for clients on a project-by-project basis. They work independently for multiple companies and clients, rather than being employed by a single company or agency.

Freelance copywriters can specialize in different areas such as marketing, advertising, social media, website content, and more. They typically work remotely, communicate with clients via email, phone or messaging platforms to understand their needs, and create written content that meets their objectives. Freelance copywriters are responsible for maintaining their own business operations, including invoicing, marketing, and building a client base. They may work on a variety of copywriting jobs, writing copy for blogs, emails, sales pages, product descriptions, reports, white papers, and other types of content.

A freelance copywriter is a professional writer who creates content for businesses, organizations, or individuals on a project-by-project or hourly basis. Their main job is to produce written content that is targeted, valuable, and persuasive to the readers of the client.

The writing material and content created by a freelance copywriter can include a wide variety of formats, such as:

1. Website copy: Homepage, About Us page, Contact Us page, product or service descriptions, landing pages and more.
2. Advertising copy: social media, google ads, print ads, and video ads.
3. Marketing content: Sales pages, emails, newsletters, press releases, blog posts, content marketing, and white papers.
4. Product descriptions: A product catalogue, E-commerce website product descriptions, and more.
5. Educational materials: Courses, product manual, technical writing, user guides, and other instructional materials.

To create quality content, a freelance copywriter will also need to conduct research and interviews with the client to fully understand the objectives, target audience, tone, and style that the client wants to achieve. Freelance copywriters also need to have strong writing and communication skills, attention to detail, and the ability to meet deadlines.

A freelance copywriter can help your business in several ways:

1. Improve your marketing material: A freelance copywriter can create engaging, persuasive, and informative content for various marketing channels, including social media, email, website, and print ads, helping you attract more customers.
2. Save you time: As a business owner, you might not have enough time to create your marketing content. A freelance copywriter can take this task off your plate, so you can focus on other important aspects of your business.
3. Provide fresh perspective: A freelance copywriter can offer a new perspective on your products or services, generating fresh ideas for your marketing campaigns.
4. Enhance your SEO: A freelance copywriter can help you improve your SEO by creating high-quality content that includes relevant keywords, so your website ranks higher in search engine results.
5. Boost your credibility: A freelance copywriter can help you build credibility with your target audience by crafting compelling content that educates, informs, and persuades them to trust your brand.

Overall, a freelance copywriter can help position your business to stand out in a crowded market, hone a unique writing style for your business, engage with your customers, and drive sales.

Hiring a copywriter can be a great choice if you need help crafting compelling content for your business or brand. Here are some steps to help you find the right copywriter:

1. Determine your needs: Before you start hiring a copywriter, think about what you need help with - website content, blog posts, product descriptions, ad copy? Knowing your specific needs will help you narrow down your search.
2. Look for writing samples: Ask potential candidates on Contra to provide writing samples that showcase their writing style and experience.
3. Check references: Ask for references, and be sure to contact them to learn more about the writer’s reliability, communication, and work quality.
4. Consider their experience: Look for a writer that has experience in your industry or niche. They will be better suited to craft content that targets your specific audience.
5. Discuss rates and deadlines: Make sure you understand each writer’s rates, deadlines, and revision policies.
6. Communicate effectively: Clearly communicate your expectations, requirements, and feedback. A good copywriter will listen and work with you to ensure your vision is realized.

Overall, finding a copywriter that you feel comfortable working with and delivers the quality of content you are looking for is key to a successful partnership.

Freelance copywriters are paid commission-free on Contra. They may charge per project, per hour, or per milestone. Freelance copywriters get paid for the work they produce for their clients. Clients must pay a minimum of $250 or $25 an hour to post an opportunity on Contra.

Wondering what a copywriter charges per hour? The cost of hiring a copywriter can vary depending on factors such as experience, expertise, location, project complexity, and scope of work. Here are some common ways copywriters charge for their services:

1. Hourly rate: This is where a copywriter charges an hourly rate, usually ranging from $50 to $150 per hour.
2. Project rate: This is where a copywriter charges a flat fee for a specific project, such as creating a website, email campaign, or sales letter. Project rates can vary widely depending on the complexity of the work and the level of expertise required.
3. Retainer: This is where a copywriter charges a monthly retainer fee for ongoing work, such as writing blog posts or social media updates. Retainers can provide clients with more flexibility and predictability.

On average, freelance copywriters charge around $75 to $100 per hour, with project rates ranging from a few hundred dollars to several thousand dollars depending on the scope and complexity of the project. Keep in mind that investing in a skilled copywriter can pay off in the long run by helping you generate more traffic, leads, and sales for your business.

The salary of a copywriter can vary greatly depending on a number of factors, including years of experience, location, industry, and company size. According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for writers and authors was $67,120 as of May 2020. However, the salary for copywriters specifically can range from around $40,000 to over $100,000 per year, with the average being around $62,000 per year.

Factors such as the copywriter's level of experience, education, specialized skills, and type of industry they work in can also impact their salary. For example, copywriters working in advertising and marketing may earn a higher salary than those working in publishing or non-profit organizations.

It is also common for many copywriters to work on a freelance or contract basis, which can impact their earnings as well. Freelance copywriters may charge an hourly rate or project rate, and their earnings can fluctuate based on the amount of work they have and the rates they charge.

Wondering what is required to be a copywriter? Here are some steps to get started as a copywriter:

1. Develop your writing skills: Take courses, read books/articles, and practice writing to improve your writing skills.
2. Choose a niche: Determine what type of copywriting you want to specialize in, such as marketing, social media, or email marketing.
3. Build a portfolio: Create a portfolio of your writing samples on Contra to showcase your skills to potential clients. You can use writing samples from past jobs, personal projects, or create mockups.
4. Network: Attend industry events, join online copywriting groups, and reach out to potential clients to build connections and promote your services.
5. Set your rates: Decide how much you want to charge for your services, taking into account factors such as your experience, niche, and location.
6. Set up business operations: Register your business, set up contracts and forms, and create a website to promote your services and attract potential clients.
7. Market yourself: Use social media, content marketing, advertising, and other promotional techniques to spread the word about your services and attract clients. Start applying to freelance opportunities through your free Contra profile.

Remember, starting as a copywriter can take some persistence and hard work, but with determination and good writing skills, you can achieve success.

Yes, copywriting can be a great career for those who enjoy writing and have a strong understanding of marketing and advertising. Here are some reasons why copywriting can be a rewarding career:

1. High demand: Copywriting is an essential part of marketing and advertising, which means there is always a high demand for skilled copywriters.
2. Creativity: Copywriting allows you to flex your creative muscles as you craft compelling and persuasive messages that resonate with your target audience.
3. Flexible work arrangements: Many copywriters work as freelancers or remote employees, which allows for greater flexibility in work arrangements.
4. Variety: Copywriting can encompass a wide variety of projects, from website copy and social media posts to product descriptions and ad copy, so there is always an opportunity to learn and explore new industries.
5. Potential for growth: With experience and skills, copywriters can advance to senior copywriting or creative director roles, which offer higher salaries and greater responsibility.

Overall, copywriting can be a fulfilling career for those who are passionate about writing, have a marketing mindset, and enjoy the challenge of crafting persuasive messages that inspire action.

Freelance writing and copywriting are both forms of writing, but they differ in terms of purpose, audience, and style. Here are some key differences between freelance writing and copywriting:

1. Purpose: Freelance writing typically involves creating content for a wider range of mediums and purposes, such as SEO articles, whitepapers, ebooks, and editorial pieces. Copywriting, on the other hand, is specifically focused on creating persuasive and compelling marketing messages that are designed to sell a product or service.
2. Audience: Freelance writing may target a broader audience, depending on the type of content being created. Copywriting, on the other hand, targets a specific niche or market segment that is more likely to respond to the product or service being offered.
3. Style: Freelance writing typically uses a more informative and educational tone, whereas copywriting is more persuasive and designed to create a sense of urgency or need. Copywriters often use techniques such as emotional appeals, calls to action, and other writing techniques that are specifically designed to create a desired response from the audience.

Overall, while freelance writing and copywriting share some similarities, they differ in their purpose, audience, and approach to writing. Freelance writers may create a wide variety of content for many different types of clients, while copywriters focus on creating persuasive messaging that drives sales and conversions.