My role: Social Media Manager

Project Goals: Collaborate with Homebodii to leverage both brands' reputations, driving growth, engagement, and brand recognition.

Solution: I managed social media marketing and influencer strategies for the Halston and Homebodii collaboration, which features stylish sleepwear designed for versatility, suitable for both the bedroom and dance floor.

Impact: This partnership successfully enhanced brand visibility and expanded audience reach by celebrating modern femininity through fashionable sleepwear.