The cost to hire a Social Media Manager can vary depending on several factors, such as the level of experience, location, and industry. Here are some factors that determine the cost of hiring a Social Media Manager:
- Level of experience: A Social Media Manager with more experience usually demands a higher salary than someone who is entry level or has limited experience.
- Industry: The amount you pay a Social Media Manager will largely depend on the industry they work in. For example, a Social Media Manager working in the entertainment industry could have a higher salary than one working in a non-profit organization.
- Geographic location: The location of the company or organization can have an impact on the salary of the Social Media Manager. In general, salaries tend to be higher in larger cities and metropolitan areas than in smaller ones.
- Full-time, part-time, or freelance: The cost will vary depending on whether you hire a Social Media Manager full-time, part-time or as a freelancer. Freelance Social Media Managers are generally cheaper as they are usually paid per project.
On average, the annual salary for a full-time Social Media Manager in the United States ranges from $38,000 to $80,000, but it can go up or down depending on the factors mentioned. Freelance Social Media Managers typically charge on an hourly or project basis ranging from $50 to $150 per hour, depending on experience, skill level, and geographic location.