Social Media Marketing for Boomerang

Sam Anthony

Social Media Manager
Social Media Marketer
Social Content Design
Buffer
Figma
Social Media Posts, shared across platforms for increased reach
Social Media Posts, shared across platforms for increased reach

Boomerang, a new plugin for WordPress, came to me to build their brand from the ground up, design a website user interface and launch their social media presence.

We are off to a great start with entirely organic traffic and a defined brand identity in use online.

Scheduling with Buffer for an organised month-by-month view
Scheduling with Buffer for an organised month-by-month view

Using Figma, I assembled a template of reusable formats for social media posts, making iteration and content design effortless.

With engagement analytics from Buffer, we can now pivot and make decisions with our results in mind and finetune the approach as we go.

A clear goal in mind: introduce prospects to Boomerang
A clear goal in mind: introduce prospects to Boomerang

Boomerang is off to a flying start, with even more planned for 2024's marketing efforts and plenty of use cases for graphic design.

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