Blue Buffalo Resort - Rebranding & Asset Design
Sam Anthony
Reworking the Blue Buffalo Resort Brand
Blue Buffalo Resort is an incredible location to escape to nature with loved ones and embed yourself into nature.
When they came to me, they had the most part of a brand in place, with a vast amount of sub-brands and sister companies needing to be unified with the Blue Buffalo branding and identity.
Escape to nature became the sole focus of the brand.
Creating a consistent brand across all touch points
Together with the existing assets and designs I consolidated and redesigned several aspects of the brand.
Their logo received a slight face lift.
Their colours were much better defined and utilised throughout.
They also received access to a whole bunch of assets and guidance documents to ensure applying the brand was easy - no matter who they handed it to.
Showcasing mockups and examples to help clients visualise the final brand in action is vital.
What was the main goal and purpose?
To have everything feel right under one visual identity
To create a memorable brand that resonated with the audience
To bring the brand into modernity
With a great deal of design work needed for PDF and brochures to have on-hand, there were a lot of assets to build out.
While not every mockup is essential for the brand to act upon, it still helps to visually explain its application.
Designing editable social media templates and assets
To help the brand grow, I also put together a bunch of simple, recognisable social media post designs and templates for Facebook, Instagram and LinkedIn.
Using Figma, they received a range of designs for both square and story formats, easily customised with text and image switch-outs before pressing publish.
A broad range of social media templates can significantly speed up the marketing process.
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Posted Mar 29, 2025
Creating a fresh and modern brand guidelines document that brought together multiple sub brands into one identity and brand experience.
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Timeline
Mar 1, 2025 - Mar 31, 2025
