Blue Buffalo Resort - Rebranding & Asset Design

Sam Anthony

Brand Designer

Brand Strategist

Graphic Designer

Figma

Notion

Reworking the Blue Buffalo Resort Brand

Blue Buffalo Resort is an incredible location to escape to nature with loved ones and embed yourself into nature.

When they came to me, they had the most part of a brand in place, with a vast amount of sub-brands and sister companies needing to be unified with the Blue Buffalo branding and identity.

Escape to nature became the sole focus of the brand.

Creating a consistent brand across all touch points

Together with the existing assets and designs I consolidated and redesigned several aspects of the brand.

Their logo received a slight face lift.

Their colours were much better defined and utilised throughout.

They also received access to a whole bunch of assets and guidance documents to ensure applying the brand was easy - no matter who they handed it to.

Showcasing mockups and examples to help clients visualise the final brand in action is vital.

What was the main goal and purpose?

To have everything feel right under one visual identity

To create a memorable brand that resonated with the audience

To bring the brand into modernity

With a great deal of design work needed for PDF and brochures to have on-hand, there were a lot of assets to build out.

While not every mockup is essential for the brand to act upon, it still helps to visually explain its application.

Designing editable social media templates and assets

To help the brand grow, I also put together a bunch of simple, recognisable social media post designs and templates for Facebook, Instagram and LinkedIn.

Using Figma, they received a range of designs for both square and story formats, easily customised with text and image switch-outs before pressing publish.