Go Plant-Based is a brand focused on delivering vibrant plant-centred recipes alongside nutrition discussions for vegans. Therefore, this brand works hard to change the narrative and be boldly alternative.

I designed the brand from the ground up, and having seen it grow to reach thousands of people month-on-month, it has become one of my proudest achievements in my years of professional design experience.

Reach new users and engage them with delicious and informative content

Grow a mailing list and deliver a meaningful newsletter to subscribers

Allow people to support and donate to help the brand grow

Design bespoke brand guidelines, logos, colours and typography

Design a mockup website landing page in Figma

Build out the prototype

Develop the Webflow website using the CMS

Integrate ConvertKit for a seamless newsletter flow for the users

The images above and below are the mockup landing page sections from the very first initial design concept. Not much changed beyond simple embellishments between this stage and the final publish. Clear, bold and readable text were all essential motifs throughout.