Brand Design and Web Development for a Nutrition Blog
Sam Anthony
Brand Designer
Web Designer
Webflow Developer
ConvertKit
Figma
Webflow
Bold. Vibrant. Impactful.
Go Plant-Based is a brand focused on delivering vibrant plant-centred recipes alongside nutrition discussions for vegans. Therefore, this brand works hard to change the narrative and be boldly alternative.
I designed the brand from the ground up, and having seen it grow to reach thousands of people month-on-month, it has become one of my proudest achievements in my years of professional design experience.
Screenshot of the final live website
The goals were simple:
Reach new users and engage them with delicious and informative content
Grow a mailing list and deliver a meaningful newsletter to subscribers
Allow people to support and donate to help the brand grow
So was the plan:
Design bespoke brand guidelines, logos, colours and typography
Design a mockup website landing page in Figma
Build out the prototype
Develop the Webflow website using the CMS
Integrate ConvertKit for a seamless newsletter flow for the users
Initial concept for the landing page design
The images above and below are the mockup landing page sections from the very first initial design concept. Not much changed beyond simple embellishments between this stage and the final publish. Clear, bold and readable text were all essential motifs throughout.