Built with Framer
Fire & Ice Framer Website
Sam Anthony
Spiritual. Empowering. Energetic.
An ongoing project of mine for a wonderful client all about unique, immersive therapy sessions involving cold therapy, mindfulness and spiritual healing.
Fire & Ice is the realm of life coach and student of the Wim Hof method, Lee Cuddis.
From concept, branding and ideation through to the ongoing design process in Framer - a fantastic tool for designing responsive, engaging and interactive websites - I have been hard at work curating a new online experience for Lee.
Screenshot of the above the fold hero section
The goals were simple:
Build a fast, performance-optimised site to build a traffic source with SEO
Engage and interest prospects into giving the therapy sessions a go
Grow a blog and allow updates to be posted
So was the plan:
Collect brand resources and begin planning
Design a mock-up website landing page in Figma
Build out the prototype in Framer
Skip the development stage altogether because Framer allows us to publish and edit in one place
Integrate CMS features and blogging
Ongoing SEO checks, alterations and implementations
Ongoing shadow writing to help grow the blog
The images slide in opposite directions, and slow their scroll speed on hover
Above and below are two UI design screenshots to show the work in progress site in action. Stay tuned as this is my first full build in Framer and it is still early days on this exciting project for Lee.
CMS and blog allowing users to explore relevant topics
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Posted Oct 3, 2023
I designed the website UI and brand aesthetic for spiritual healer and life coach Lee Cuddis for his up and coming Framer website Fire and Ice.
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