Market research & influencer management to connect with Gen Z
Erifili Gounari
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Posted Oct 2, 2024
Market research, social media strategy, content creation and influencer management for a jewellery brand connecting with Gen Z.
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ALL INCL+ is a gender-neutral, socially conscious jewelry brand with a focus on streetwear enthusiasts. The brand aims to combine progressive design with social impact initiatives, targeting a Gen Z audience.
My agency, THE Z LINK, collaborated with ALL INCL+ to establish a strong foundation for their marketing and social media presence. The project included three core components:
Market research:
→ We conducted an in-depth market research survey within our Gen Z community
→ We collected and analyzed qualitative feedback from 30 Gen Zers on product preferences, brand messaging, and social impact initiatives
→ We delivered actionable insights to help the brand co-create products and refine their positioning
2. Social media strategy:
→ We developed a comprehensive social media strategy tailored to the brand’s goals, including:
Identifying growth opportunities across platforms
Targeted content pillars with content examples for each one
Competitor and social listening analysis
Designing a sustainable influencer strategy
3. Content creation:
We kickstarted the brand’s online presence by producing engaging content, including videos, graphics, photography, and compelling copywriting. We wanted to ensure all assets aligned with the brand’s ethos and resonated with its target audience.
Through this collaboration, we enabled ALL INCL+ to connect with their audience, build their community, and establish themselves as a voice in the streetwear jewelry space.
