Head of Content: Creative Direction & Copywriting
Erifili Gounari
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Posted May 23, 2025
Led all content initiatives, social media, landing pages, copywriting, creative direction, messaging guides, and email sequences for Two Front.
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Timeline
Mar 10, 2025 - May 10, 2025
Clients
Two Front
Head of Content: Creative Direction + Copywriting for Two Front
Developed a full messaging guide for Two Front and the 3 separate sides of its brand, each targeting a different audience: patients, dentists, and orthodontists.
I focused on clarifying their complex messaging and simplifying it as possible across all platforms
I led all content initiatives across social media, landing pages, email sequences, and more, being responsible for their strategy, creative direction, and copywriting
I led the design development and strategy of the brand's social media, directing visuals like these:
