Head of Content: Creative Direction & Copywriting

Developed a full messaging guide for Two Front and the 3 separate sides of its brand, each targeting a different audience: patients, dentists, and orthodontists.

I focused on clarifying their complex messaging and simplifying it as possible across all platforms

I led all content initiatives across social media, landing pages, email sequences, and more, being responsible for their strategy, creative direction, and copywriting

I led the design development and strategy of the brand's social media, directing visuals like these: