Consulting IKEA on social media trends
Erifili Gounari
I was hired to help IKEA as a Gen Z-focused marketing consultant, covering:
Gen Z trends on social media
Social media strategy
Marketing strategy
Gen Z-targeted messaging
I advised the company on the above topics, helping them assess trends and ideas they had for future campaigns targeting youth audiences.
The project was done through my agency: https://thezlink.com.
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Posted Oct 2, 2024
Helped IKEA as a consultant, covering Gen Z trends on social media, social media strategy, marketing strategy, and Gen Z-targeted messaging.
