I was the Head of Social Media for SafetyWing, fully leading strategy and content, and significantly scaling their social media presence across platforms.

Organic campaign results: 177K people reached, 257K impressions, 132% increase in content interactions.

Helped IKEA as a consultant, covering Gen Z trends on social media, social media strategy, marketing strategy, and Gen Z-targeted messaging.

Consulted Pepsi's brand Rockstar on how their energy drink can better engage Gen Z audiences through marketing strategy, brand activations & brand messaging.

Managed social media strategy and content creation for Leda Health, including graphic design, copywriting, and more.

Market research, social media strategy, content creation and influencer management for a jewellery brand connecting with Gen Z.

Worked with Hearst to relaunch their brand Sugarscape on social media (400,000+ followers), achieving 70 mentions per day & launching their TikTok.

In 2020, I founded THE Z LINK. It is now one of the leading Gen Z-focused advertising agencies, offering creative, strategy, and market research.