Helped IKEA as a consultant, covering Gen Z trends on social media, social media strategy, marketing strategy, and Gen Z-targeted messaging.

Consulted Pepsi's brand Rockstar on how their energy drink can better engage Gen Z audiences through marketing strategy, brand activations & brand messaging.

Social media management, strategy, and content creation for Leda Health, including graphic design, copywriting, and more.

Market research, social media strategy, content creation and influencer management for a jewellery brand connecting with Gen Z.

Worked with Hearst to relaunch their brand Sugarscape on social media (400,000+ followers), achieving 70 mentions per day & launching their TikTok from zero.

In 2020, I founded The Z Link. It is now one of the leading Gen Z-focused social media agencies, consultancies and market research firms, with a global team.