What's included

• Full social media strategy development

  We develop a fully comprehensive and customised social media marketing strategy for your brand, providing actionable steps on how to optimize every aspect of your social media presence to reach your goals. Very useful, very comprehensive, very actionable. The strategy comes in the form of a 40-60 slide deck.

• Target audience analysis and segmentation

  Where your audience is, what platforms to reach them on, how to target them

• Tone of voice development, brand messaging

  Developing a brand voice & messaging

• Community-building and engagement strategy

  How to create a community on social media and engage proactively to grow organically

• Detailed content strategy

  Content strategy across social media platforms (we cover all social media platforms and will suggest and analyze the ones that would best fit your brand), content examples created for your brand, content pillars, fully comprehensive hashtag research and implementation strategy to double your organic reach

• Influencer marketing

  Influencer marketing strategy and specific creator suggestions

• Created/curated content strategy

  Created + curated content strategy and content pillars, including incorporation of UGC to boost community focus

• Engagement outreach

  Engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing (instead of relying on paid ads, you will learn how to engage on social media in a way that leads to the same growth, organically)

• Competitor benchmarking & social listening

  Competitor strategy analysis and benchmarking so you know what works best for other brands in your industry, social listening strategy and tool recommendations