Social Media StrategyErifili Gounari
We create and deliver a fully comprehensive and customized social media marketing strategy, tailored for your brand and its specific needs by providing actionable steps on how to optimize your social media presence to attract Gen Z.
The strategy comes in the form of a document, usually between 40-70 slides, which includes:
- Social media goals and KPIs to track
- Target audience analysis and segmenting of audience in relevant social media platforms
- Tone of voice and brand personality: how to adapt them to achieve business's specific goals
- Fully comprehensive company/industry-specific hashtag research and implementation strategy
- Full platform-specific content strategy
- Content strategy incorporating specific Gen Z-preferred trends such as: mobile content, ephemeral and short-form content, active participation and interactive content, video content and more, with specific examples of how to integrate them into existing strategy
- Created + curated content strategy, including incorporation of User-Generated Content
- Platform-specific engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing
- Competitor strategy analysis and benchmarking with relevant examples
- Social listening/monitoring strategy and tool recommendations
The strategy document is accompanied by:
- A consulting session to discuss any specific challenges, questions and ideas that client's team might have
What's included
Full social media strategy development
We develop a fully comprehensive and customised social media marketing strategy for your brand, providing actionable steps on how to optimize every aspect of your social media presence to reach your goals. Very useful, very comprehensive, very actionable. The strategy comes in the form of a 40-60 slide deck.
Target audience analysis and segmentation
Where your audience is, what platforms to reach them on, how to target them
Tone of voice development, brand messaging
Developing a brand voice & messaging
Community-building and engagement strategy
How to create a community on social media and engage proactively to grow organically
Detailed content strategy
Content strategy across social media platforms (we cover all social media platforms and will suggest and analyze the ones that would best fit your brand), content examples created for your brand, content pillars, fully comprehensive hashtag research and implementation strategy to double your organic reach
Influencer marketing
Influencer marketing strategy and specific creator suggestions
Created/curated content strategy
Created + curated content strategy and content pillars, including incorporation of UGC to boost community focus
Engagement outreach
Engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing (instead of relying on paid ads, you will learn how to engage on social media in a way that leads to the same growth, organically)
Competitor benchmarking & social listening
Competitor strategy analysis and benchmarking so you know what works best for other brands in your industry, social listening strategy and tool recommendations
Example work
Starting at$4,900
Duration2 weeks
Tags
Marketing Strategist
Social Media Marketer
Social Media Strategist
Service provided by
Erifili Gounari
pro
London, UK- 43
- Followers
Social Media StrategyErifili Gounari
Starting at$4,900
Duration2 weeks
Tags
Marketing Strategist
Social Media Marketer
Social Media Strategist
We create and deliver a fully comprehensive and customized social media marketing strategy, tailored for your brand and its specific needs by providing actionable steps on how to optimize your social media presence to attract Gen Z.
The strategy comes in the form of a document, usually between 40-70 slides, which includes:
- Social media goals and KPIs to track
- Target audience analysis and segmenting of audience in relevant social media platforms
- Tone of voice and brand personality: how to adapt them to achieve business's specific goals
- Fully comprehensive company/industry-specific hashtag research and implementation strategy
- Full platform-specific content strategy
- Content strategy incorporating specific Gen Z-preferred trends such as: mobile content, ephemeral and short-form content, active participation and interactive content, video content and more, with specific examples of how to integrate them into existing strategy
- Created + curated content strategy, including incorporation of User-Generated Content
- Platform-specific engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing
- Competitor strategy analysis and benchmarking with relevant examples
- Social listening/monitoring strategy and tool recommendations
The strategy document is accompanied by:
- A consulting session to discuss any specific challenges, questions and ideas that client's team might have
What's included
Full social media strategy development
We develop a fully comprehensive and customised social media marketing strategy for your brand, providing actionable steps on how to optimize every aspect of your social media presence to reach your goals. Very useful, very comprehensive, very actionable. The strategy comes in the form of a 40-60 slide deck.
Target audience analysis and segmentation
Where your audience is, what platforms to reach them on, how to target them
Tone of voice development, brand messaging
Developing a brand voice & messaging
Community-building and engagement strategy
How to create a community on social media and engage proactively to grow organically
Detailed content strategy
Content strategy across social media platforms (we cover all social media platforms and will suggest and analyze the ones that would best fit your brand), content examples created for your brand, content pillars, fully comprehensive hashtag research and implementation strategy to double your organic reach
Influencer marketing
Influencer marketing strategy and specific creator suggestions
Created/curated content strategy
Created + curated content strategy and content pillars, including incorporation of UGC to boost community focus
Engagement outreach
Engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing (instead of relying on paid ads, you will learn how to engage on social media in a way that leads to the same growth, organically)
Competitor benchmarking & social listening
Competitor strategy analysis and benchmarking so you know what works best for other brands in your industry, social listening strategy and tool recommendations
Example work
$4,900