We create and deliver a fully comprehensive and customized social media marketing strategy, tailored for your brand and its specific needs by providing actionable steps on how to optimize your social media presence to attract Gen Z.

The strategy comes in the form of a document, usually between 40-70 slides, which includes:

- Social media goals and KPIs to track

- Target audience analysis and segmenting of audience in relevant social media platforms

- Tone of voice and brand personality: how to adapt them to achieve business's specific goals

- Fully comprehensive company/industry-specific hashtag research and implementation strategy

- Full platform-specific content strategy

- Content strategy incorporating specific Gen Z-preferred trends such as: mobile content, ephemeral and short-form content, active participation and interactive content, video content and more, with specific examples of how to integrate them into existing strategy

- Created + curated content strategy, including incorporation of User-Generated Content

- Platform-specific engagement and outreach strategy to maximize growth organically, minimizing budget spent on marketing

- Competitor strategy analysis and benchmarking with relevant examples

- Social listening/monitoring strategy and tool recommendations

The strategy document is accompanied by:

- A consulting session to discuss any specific challenges, questions and ideas that client's team might have