Social media strategy & content design: Leda Health

My team at THE Z LINK took on Leda Health's social media presence for a few months, helping them get it off the ground by creating content, copy, and graphic design assets.

Since it's a brand focusing on topics that are sensitive to a lot of people, we had to be very intentional about building an organic community around social media content that was providing value to them while creating a safe space for them to engage in.

We managed their Instagram, TikTok, and LinkedIn.

It's also one of my favorite projects in terms of design, because of the beautiful style of their social media assets, and the calming branding we had to work with.