THE Z LINK: Global Gen Z-focused creative advertising agency
Erifili Gounari
Digital Marketer
Founder
Social Media Marketer
The Z Link
Erifili Gounari is an entrepreneur, social media strategist, author, and one of the leading voices on all-things Gen Z. She is the CEO and Founder of The Z Link, the global Gen Z agency for strategy, social media, and data-driven insights.
The Z Link has helped brands like IKEA, Deloitte, the United Nations, Pepsi, and more, connect with Gen Z. They offer strategic consulting, strategy, content production, and market research through their exclusive Gen Z network.
Erifili is part of Forbes 30 Under 30 in the Media/Marketing and Youngest categories, and she regularly contributes to major publications and conferences around the world on areas around marketing, social media, Gen Z, and the future of work.
