In my role as Social Content Lead at Career Contessa, I took charge of creating daily Instagram Reels and TikTok videos aimed at empowering female professionals seeking career advice. From brainstorming to delivery, I handled every aspect of content creation – strategizing, scripting, filming, and editing weekly videos.

My approach? A mix of strategic planning and creativity. I focused on crafting content that not only provided valuable insights but also entertained and resonated with our audience. Collaborating closely with the team, I ensured our content remained aligned with Career Contessa's mission of supporting individuals on their career journeys.

One of the most rewarding aspects of my role was reading the comments and stories from our audience, witnessing firsthand how our content positively impacted their careers.

In 2023, our Reels content garnered an impressive 5.5 million views, marking a significant 115% increase from the previous year. Engagement metrics saw a remarkable 477% rise from the previous year.

These results validate my commitment to delivering value-driven and engaging content to Career Contessa's audience. Through a blend of strategic planning and creativity, we've successfully enhanced our reach and strengthened our connection with our community, solidifying Career Contessa's position as a trusted resource for professional development.