TikTok & Reels Content Creator - ABC Trainerize
Michelle Leighton
Boosted paid ad impressions by 583% by switching to short-form video 🎉
Background:
ABC Trainerize is the #1 coaching app and all-in-one management software designed for personal trainers, fitness studios and gyms.
Their goal was to create more authentic and valuable short-form videos on Instagram and TikTok to increase brand awareness and engagement with their online community.
My Contribution & Results:
Ideated, scripted, filmed, and edited organic short-form video content, often appearing on camera to deliver brand-aligned messaging across Instagram Reels and TikTok.
Designed and executed a short-form video strategy focused on Instagram Reels, increasing followers from 13K to 20K+
Boosted paid ad impressions by 583% by switching to short-form video formats over static ads.
Organic Content Examples ✨
Paid Content Example ✨
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Posted Apr 21, 2023
Content creation, video editing and social media strategy for a B2B Saas company in the fitness space.
