ABC Trainerize is the #1 coaching app and all-in-one management software designed for personal trainers, fitness studios and gyms.

Their goal was to create more authentic and valuable short-form videos on Instagram and TikTok to increase brand awareness and engagement with their online community.

Ideated, scripted, filmed, and edited organic short-form video content, often appearing on camera to deliver brand-aligned messaging across Instagram Reels and TikTok.

Designed and executed a short-form video strategy focused on Instagram Reels, increasing followers from 13K to 20K+

Boosted paid ad impressions by 583% by switching to short-form video formats over static ads.