This TikTok video marks a video editing gig requested by one of my clients! They were eager to elevate their content with a more polished and highly edited video production for a new series that they wanted to introduce on one of their social channels.

The challenge was to edit a captivating 10-minute video tailored for the predominantly short-form-content platform: TikTok!

The twist?

Unlike previous projects, I didn't have access to the renowned editing software, Premiere Pro to edit a long-form video. Instead, I pushed my boundaries and utilized Capcut App!

Throughout the process,

I leveraged sounds and music to emphasize specific moments and words.

I strategically incorporated pop culture references to make the video more relatable to the intended audience.

Additionally, I played with cuts and transitions to maintain audience engagement for as long as possible!

Using relatable pop culture moments to keep the audience engaged throughout the entire video!

They were fantastic! This subtle shift in her post-production approach led to a highly engaging video with over 25K viewers!

This is particularly noteworthy on a platform like TikTok, where users typically wouldn't watch a 10-minute video on a primarily short-form video like TikTok!