Social Media Management for Pop-Up Shop
Alyssa San Agustin
In just the first month there was an increased reach by 446.7%, engagement by 151.5%, and total followers by 23.6%!
About The Client
pLAy Los Angeles is a pop-up shop that temporarily occupies unused retail spaces focused on a different theme. pLAy connects families to small and local brands that share their commitment to social and environment responsibility. They take pride in it not just being a space for customers to discover new brands but a place where they can uncover the story behind each brand. It is not just a retail store but a space where kids (and adults) and take workshops, discover new hobbies, and just learn more about the world around them.
The Goal
When I took pLAy on as a client, they were in the process of opening their first pop-up shop at the Platform in Culver City. They were already known for being a pop-up event and wanted to bring more awareness that they were transitioning into a more permanent location. The first thing I did, was to make sure that when people came to their Instagram they could figure out pretty quickly what pLAy was all about. I did this through the creation of three posts that are now pinned at the top of their page. The purpose of this was so that when people discover pLAy, they are drawn to stay because of the mission and story behind pLAy. This strategy was proven successful and helped with follower retention especially during community management where I was interacting with similar and relevant accounts.
Content Creation
This is a local client so I have been able to capture content such as video and photos. I have created content utilizing both content I have taken as well as content provided to me by the client. With the use of trending audio for reels, I was able to increase reach and following with these pieces of content.
