When I took pLAy on as a client, they were in the process of opening their first pop-up shop at the Platform in Culver City. They were already known for being a pop-up event and wanted to bring more awareness that they were transitioning into a more permanent location. The first thing I did, was to make sure that when people came to their Instagram they could figure out pretty quickly what pLAy was all about. I did this through the creation of three posts that are now pinned at the top of their page. The purpose of this was so that when people discover pLAy, they are drawn to stay because of the mission and story behind pLAy. This strategy was proven successful and helped with follower retention especially during community management where I was interacting with similar and relevant accounts.