What should I discuss with a brand strategist during the first meeting?
In your first meeting with a freelance brand strategist, talk about your company’s goals and values. Share what makes your brand special and any past strategies you've used. Discuss your expectations for the project timeline and the deliverables needed. Make sure they understand your audience and what message you want to send.
How do I establish clear deliverables with a freelance brand strategist?
Work with the brand strategist to set clear and detailed deliverables. Explain what you want and by when. List specific tasks like a logo design, brand voice guidelines, or market analysis. Make sure both you and the strategist agree on what the final submission will look like.
How can I ensure a brand strategist understands my brand's voice?
Provide your brand strategist with examples of your current content and branding materials. Explain the tone you wish to keep or change, like if you want it fun or serious. Ask them for feedback to see how they interpret your brand. This will help ensure they understand your vision.
How do I track the progress of the brand strategy project?
Set up regular check-ins with your brand strategist to discuss progress. These meetings could be weekly or bi-weekly, depending on the project's timeline. Ask for updates on what’s been done and what’s coming next. This will help keep everything on track and ensure there are no surprises at the end.
How should I communicate changes in project scope with my freelancer?
If you need to change the scope of the project, discuss it with the strategist as soon as possible. Clearly explain what changes are needed and why. Work together to update the timeline and the deliverables list. This keeps the project moving smoothly and avoids misunderstandings.
What is an effective way to provide feedback to a brand strategist?
Be clear and specific when giving feedback to your brand strategist. Point out what works well and what needs improvement. Use examples to show what you mean if possible. A positive and constructive approach helps the strategist make the changes you need.
How do I prepare my team for working with a freelance brand strategist?
Make sure your team knows the goals and timeline for the brand strategy project. Introduce your team to the brand strategist so everyone understands their roles. Encourage open communication between your team and the strategist. This ensures collaboration and successful results.
How can I evaluate if a brand strategist aligns with my brand values?
Review the brand strategist's portfolio to ensure their style matches your brand. Ask them about their process and how they approach brand values in projects. Consider their past work and any testimonials from previous clients. This helps you determine if they’re a good cultural fit for your brand.
What information should I gather before meeting a brand strategist?
Gather materials that show what your brand stands for, like mission statements or past marketing campaigns. Know who your audience is and any competitors you want to stand out from. Having this information ready will help the strategist understand your needs faster and more clearly.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
