Nuu: Name & Brand

Nuu is a Norwegian SaaS company whose core product is an Applicant Tracking System built for small and medium-sized businesses. 

Formerly known as CVideo, we led the team through a strategic and creative process to develop a new name and visual identity that better reflects their flagship product and future ambitions.

We created a playful and approachable identity that was both bold and simple. This was applied to both the consumer-facing website and the platform's UI to help make interacting with the brand and product a fun and enjoyable experience.