Neural Codex: Name, Brand and Website

Neural Codex is a non-profit organisation providing the general public with tools and resources to help them understand the risks and benefits of AI.

The identity is an intentional departure from expected graphic tropes surrounding AI and similar tech-centric themes. A suite of organic illustrations inject a human element to counteract the daunting and robotic nature of AI, whilst adding a distinct layer of personality.

We created an ownable name that represents academic rigour, supported by a visual language that instills trust, and imparts knowledge in an approachable and fresh package for a wide range of audiences.

– Brand Strategy – Naming – Brand Identity – Website

Does your current brand, product or service live up to the ambitions of your team and the expectations of your customers? Get in touch with me today and let’s explore what its future could look like.

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