Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.
Loving the focus on bold, non-conforming brand identities. Setting clear boundaries like 'only one spot' is also a great way to drive high-intent inquiries.
Out of the two services you offer, which one do brands usually struggle with more: defining their visual identity or...