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Made these 2 concepts for a furniture shop, Rumah Home, a boutique store specialising in Indonesian-inspired furniture and homewares. “Rumah” means “house” in Indonesian, so the idea was to make the name itself feel like home.
Concept 1: An arched doorway frames an interlocked R and H, with sharp geometric details softened by a rounded shape. The olive and terracotta tones nod to Indonesian timber, clay and handcrafted pieces.
Concept 2: The letters turn into furniture: a bedside table, a seat and a lamp. Fine linework keeps it modern, and the handwritten “home” adds warmth.
Concept 2 is the one that stuck with me, with the letters turning into a table, a seat and a lamp. Did that idea come straight from the name meaning house, or did it start from sketching the furniture shapes?
the arched doorway r and h is such a tidy little mark
The tiny lamp in the lettering is so cute, Mehdi!
The network for creativity
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