We've all had similar, nearly identical experiences when having to interact with clinics and hospitals. The atmosphere and colors are usually cold, the lights too bright, and the seats uncomfortable. Warm, close, personal, and uplifting are rarely adjectives we use to describe our interactions with healthcare organizations.

Álamo Azul, a clinic focused on the treatment of Diabetes, wanted to challenge this status quo, putting the patient at the center and not only focusing on the illness but on healthy habits and overall well-being. They wanted a visual identity that exuded warmth, life, and positivity to be a place where patients feel welcomed, understood, and comfortable every step of the way.