The creative brief called for an elegant brand with a modern, upscale aesthetic and a color palette of luxurious, sophisticated hues. We drew inspiration from the charm of the English Countryside, with its warm earthy tones, opulent fabrics, and a cozy yet refined ambiance.

We made the strategic choice to create a logo that exudes refinement by utilizing a delicate serif typeface and introducing an intricate ampersand for that added layer of sophistication. The restrained yet sumptuous color palette, in combination with the contemporary and minimal greyhound icon, works harmoniously to establish a brand that is simultaneously timeless and perfectly attuned to the demands of today's market.

Our system is meticulously crafted to strike a harmonious balance between simplicity and visual richness. Through a skillful blend of captivating photography and clean, uncomplicated layouts, we've created a visually compelling system that resonates with the lifestyle of devoted pet owners.