JUAN POGGI IS RENOWNED LUXURY INTERIOR DESIGNER BASED IN MIAMI. HE DESIGNS BREATHTAKING SPACES AND CUSTOM MADE FURNITURE FOR CLIENTS ALL OVER THE WORLD, FROM THE USA TO EUROPE.

Project Brief

Juan, Founder and creative director of the studio, came to us for a brand refresh that kept the original bones of their current branding while giving the overall look and feel a unique and modernized touch that helped the brand stand out online. He wanted the brand to stay minimalistic, maintaining Arial as the main font while incorporating unique features that spoke to the brands core and value proposition.

Approach

Poggi Design had already carved out a strong reputation within the market, boasting a robust client base and an extensive network. With this solid foundation in place, the focus shifted away from mere brand positioning and brand awareness. Instead, the primary goal became twofold: to enable the studio and its founder to vividly present their values and personality, and to devise effective tools for enhancing communication with both current and prospective clients.

Visual System

Juan Poggi, the visionary behind the studio, is an unequivocally direct professional who approaches work with unwavering practicality. This very essence served as the cornerstone for crafting the brand's concept, succinctly captured in the phrase "Poggi, y punto" or "Poggi, nothing else." While adhering to the original logo's concept and structure, we integrated colored dots as the pivotal hallmark of the brand. This subtle yet whimsical addition injects both character and adaptability into the previously monochromatic aesthetic.