This project showcases Hanson’s unique blend of natural leadership, intelligence, and inspiring mentorship. Designed to position him as a role model for young professionals, the strategy highlights his ability to lead, innovate, and elevate those around him, making collaboration with Hanson both desirable and impactful.

Your Role: I was the brand strategist and creative lead, responsible for shaping Hanson's personal brand.

This includes crafting his positioning, voice, and messaging, and creating a compelling narrative that highlights his leadership, intelligence, and appeal to young professionals.