Gluten Free Collective | Branding
Aishwarya | Brand Therapy
| GLUTEN-FREE COLLECTIVE BRAND IDENTITY |
Shaha wanted to change what 'gluten-free' meant. The perception that gluten-free foods are a last resort, boring, tasteless HAD to go because Shaha was doing something disruptive with her bakes.
Logo mark for Gluten Free Collective
| THE BRAND STORY |
To truly represent how uniquely different the brand was, we created a brand story for GFC. This was our starting point and our North star throughout the entire process - a single storyline that embodies the brand completely.
GFC's brand story
| THE VISUAL IDENTITY |
Logo Suite
Typography + Color palette
Business card
Brand Collaterals
Logo Application
Social Media Graphics
Brand Stickers
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Posted May 9, 2024
Shaha wanted to change what 'gluten-free' meant. The perception that gluten-free foods are boring & tasteless HAD to go because Shaha was about to change that..
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