Gluten Free Collective | Branding

Shaha wanted to change what 'gluten-free' meant. The perception that gluten-free foods are a last resort, boring, tasteless HAD to go because Shaha was doing something disruptive with her bakes.

To truly represent how uniquely different the brand was, we created a brand story for GFC. This was our starting point and our North star throughout the entire process - a single storyline that embodies the brand completely.