What qualities should I look for when hiring a brand strategist?
Look for someone with strong communication skills and a creative mindset. They should have a track record of successful projects. Check their portfolio to see if their style matches your brand.
How can I clearly define the goals of my brand strategy project?
Start by identifying what you want to achieve with your brand. Are you looking to increase brand awareness or redefine your brand's message? Present these goals to your brand strategist so you both have a clear understanding.
What should be included in the project brief for a brand strategist?
Include details about your business, target audience, and current brand position. Explain the challenges you’re facing and what you hope to accomplish. The more details you provide, the better the strategist can help.
How do I know if a freelancer understands my brand's needs?
Ask them to summarize your brand based on the information you provided. They should be able to reflect your brand's vision and mission. Their response will show if they understand what makes your brand unique.
What is the best way to agree on deliverables with a brand strategist?
Discuss what you need in terms of branding assets like logos, guidelines, or messaging frameworks. Be specific about deadlines and keep open lines of communication. This ensures everyone knows what's expected.
How can I set a realistic timeline for a brand strategy project?
Discuss the timeline with the brand strategist to see if your expectations are feasible. Consider the scope of work and any potential revisions. A clear timeline helps keep the project on track.
How can I ensure a smooth onboarding process for a brand strategist?
Prepare documents like brand history, previous branding efforts, and competitor analysis. This will help the freelancer get up to speed quickly. Providing access to relevant resources also helps streamline the process.
What communication methods should I use with my brand strategist?
Decide on regular check-ins and the best communication platform, like email or video calls. Keeping consistent communication will make collaboration smooth. This ensures issues are addressed promptly.
How do I give effective feedback on branding materials?
Be clear and specific when describing what you like or don’t like. Use examples or suggest changes directly on the materials. This helps the strategist make the necessary changes efficiently.
How can I keep the brand strategist motivated throughout the project?
Highlight their strengths and acknowledge their efforts. Stay engaged and cooperative during the project. A motivated strategist will produce better results for your brand.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
