Website Copywriting & Branding

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About this service

Summary

Value Proposition: Your website is the frontline of your digital presence—it's the first impression, the conversation starter. I ensure that every word and structural element is meticulously crafted to underscore the unique value you bring to your audience. The aim? To resonate deeply, compelling users to act.
Website Strategy: Performance is paramount. By analyzing market trends, user behaviors, and the moves of your competition, I devise strategies that ensure your website isn’t just another online address, but a destination. By optimizing site structure and flow, I ensure users are seamlessly guided through your content, increasing the likelihood of conversions.
Copywriting: Engaging, persuasive, and tailored to your target demographic—I pen words that capture attention and drive action. My copywriting isn’t just about filling space; it’s about creating connections, fostering trust, and turning casual visitors into loyal customers.
Branding: Beyond logos and color palettes, branding is about voice, values, and vision. I help you articulate and amplify what stands you apart, crafting content that consistently echoes your brand’s ethos and essence, ensuring your message is both cohesive and compelling.

What's included

  • Website Architecture and Copy + Branding

    I create jaw-dropping website content and structure that drive conversions and leave your competition in awe.

  • 1. Discovery Session:

    A 45-minute consultation call to understand your brand's voice, values, and vision. This session will help me tailor the content and strategy to resonate with your target audience.

  • 2. Comprehensive Website Analysis:

    A deep dive into your current website's performance, user behaviors, and market trends. This will form the foundation of our website strategy.

  • 3. Customized Website Architecture:

    A structured blueprint of your website, ensuring optimal user flow and engagement. This architecture will guide the placement and presentation of content for maximum impact.

  • 4. Persuasive Website Copy:

    Engaging and tailored content that not only captures attention but also drives action. From homepage headlines to detailed service descriptions, every word will be meticulously crafted.

  • 5. Brand Voice & Messaging Guide:

    A comprehensive document that captures your brand's essence, tone, value propositions and messaging guidelines. This will ensure consistency across all your digital touchpoints.

  • 6. Branding Elements Consultation:

    While I focus on voice and messaging, I'll provide guidance on how your branding elements (like logos and color palettes) can complement the content for a cohesive online presence.

Recommendations

(5.0)

I worked with Chhavi for some copy on one of my client websites and she did a great job. Very happy with the result, she asked really good questions throughout the process, and was very professional. Highly recommend!

I've seeked Chhavi help and copywriting expertise on multiple Social media content projects now, and I'm so glad to have found her! She's extremely prompt and meticulous with her work, will keep you updated at every step of the way, and find ways to bring out her best work for your project, highly recommend her :)

Bailey Berro

Client • Sep 23, 2024

Chhavi is an excellent copywriter and is exceedingly organized! Would recommend her for all your copywriting needs.

Aaron Breuer • SelfCAD

Client • Sep 18, 2024

Chhavi Malik has contributed to selfcad.com/blog, a popular 3d modeling blog, for quite some time. She has demonstrated professionalism, has an understanding of SEO, and is a good team player.

Addison Gill • 5&Vine

Client • Sep 10, 2024

We partnered with Chhavi on a technical website copywriting project, where she developed brand guidelines that informed her work and future site updates. Chhavi collaborated closely with our UX designer and marketing team, ensuring strategic insights and tone of voice were effectively reflected. She took full ownership of the tone, style, grammar, and final editing for clarity and consistency across the site. Throughout the project, Chhavi was professional, reliable, and communicated clearly.

Harsha Kalbalia

Client • May 29, 2024

Working with Chhavi Malik has been a game-changer for our brand. Her thoughtful approach and unique insights have significantly amplified our brand’s voice. Her work is a perfect balance of art and strategy.

Rishiraj Shekhawat

Client • Oct 25, 2023

Chhavi is an incredibly talented and insightful writer. Her ability to weave words into compelling narratives is unparalleled. Every piece she crafts resonates with authenticity and depth. She has a unique way of making complex ideas accessible and engaging for readers. Collaborating with her is a delight, as she brings both passion and precision to her work. If you're looking for captivating writer, you can trust her without hesitation! :)

Anirudh Akella

Client • Oct 25, 2023

I have collaborated with Chhavi on various projects for our clients and I've found her to be a skilled and dedicated copywriter who consistently delivers exceptional results. Her ability to understand client needs and translate them into engaging and persuasive copy has been instrumental in achieving our desired outcomes. Her attention to detail, creativity, and professionalism have been commendable throughout our projects.

Ansh Jamdagni

Client • Sep 22, 2023

I've worked with Chhavi over multiple project as a sidekick designer. She has NEVER disappointed me nor the client with her superb writing skills. She has mastered the skill of quick and witty one liners wherever you put her to test. This has amazed me on multiple occasions. I'd recommend her to anyone who's looking for an awesome work done for a long term brand game, she will have you covered on all four corners:D


Skills and tools

Brand Strategist
Copywriter
SEO Content Manager
Framer
Google Docs
Notion

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