pro
Chhavi Malik
Branding+copy solutions for early stage founders
- $10k+
- Earned
- 9x
- Hired
- 5.00
- Rating
- 169
- Followers
Nobody tells you that the hardest part of freelancing is the waiting.
Waiting for the right brief.
The right client.
The right moment to feel ready.
For a long time I treated momentum like something that arrives if you're patient enough.
This summer I'm done waiting for the current. I'd rather be it:)
So I made this.
A swimmer caught mid-stroke, blurred because she's moving, while the only thing holding still long enough to read is the word.
I built it backwards on purpose: the image is frozen but full of motion, and the text is the part that actually moves. A still that's all velocity, a motion that's all calm. That contrast is the whole feeling.
The process:
- Ideogram to generate the swimmer, motion blur and all
- Canva for grain and a bit of the moody texture
- Framer for the moving text, because if momentum is the theme, I wanted the motion to be real, not faked. Also because I'm spending this summer chasing more Framer work for Formeta, so I figured I'd practice what I preach
- Screen recorded the final piece to capture the motion
Movement as meditation. The work moves when I do.
What's the energy you're swimming into this summer?
9
19
518
RightLife had a product ahead of its brand. We rebuilt the full brand identity system to reflect it: logo, IRL sub-brand, colour, typography, voice, and mockups.
Check it out (https://contra.com/p/3RFBUr6k-right-life-brand-system-rebuild)
5
382
1
3
37
1
2
19
1
2
42
1
2
19
1
3
36
Instagram Multi-Brand Copywriting
2
4
1
4
51
Educational Blogs for SelfCAD
1
34
1
6
9
637
Time to Gogh Brand Identity Development
6
30
Formeta (Branding + Website Copywriting)
2
327
Blog Writing for Gullak (Fintech Company)
4
149
Pitch Deck and Play Books for Vian
1
63
OneCloud Internal Deck Development
0
24
Brand Packaging content collaterals for Pink Matter
1
101
Earth Regen NFT Narrative and Script Development
2
7