Huxberry wanted a product lookbook that didn't just list products but told a story—one that aligned with their transition from a mattress brand to a holistic interior brand. The goal was to craft a B2B narrative that appealed to high-end hotels while maintaining the brand's warmth and quality.

I took on the copywriting from scratch, focusing on delivering engaging, purposeful content that spoke directly to the brand's B2B audience. Working closely with our design lead, we shaped a cohesive brand narrative that highlighted Huxberry’s premium offerings, especially their organic range.

Captivating Copy: Each page of the lookbook was thoughtfully written to balance storytelling with product benefits.

Strategic Messaging: Focused on reducing room downtime, hygiene, and durability—key selling points for hotel purchasers and housekeepers.

Seamless Collaboration: Worked hand-in-hand with the designer to ensure the copy and visuals flowed naturally, enhancing the overall brand experience.

The revamped lookbook helped position Huxberry as a sophisticated choice in the hospitality sector, contributing to stronger brand recognition and engagement with potential B2B clients.

Have a glance at it here👇🏻