Formeta (Branding + Website Copywriting)

Formeta began as an idea on a regular Tuesday morning—a creative studio that wouldn’t just churn out marketing content but would transform brands into living, breathing narratives. We wanted it to be a playground for ideas, where brands could shed their old skins and emerge anew—like a metaphorical butterfly.

The goal was clear: build a space where content, design, and strategy aligned seamlessly. Not in a corporate, buttoned-up way, but with a blend of creativity, poise, and a bit of playfulness.

The name "Formeta" itself is a metaphor—an anagram for "metaphor." It encapsulates our philosophy that everything is open to interpretation, a story waiting to be told.

Even our playful logo leaves room for imagination:

A Wheel: (John Mayer’s Wheel inspired—iykyk 😉) a symbol of continuous evolution.

A Butterfly: Representing transformation and rebirth.

A Satellite: Bringing traffic and visibility, guiding brands like a meta-agent of change.

Or Simply Three Lines: Because sometimes, art is just art, open to your own lens.

As the Co-founder and Content Head of Formeta, I was building a brand from the ground up. Every word, every line, every message was crafted with intent. My role spanned across:

Brand Strategy:Developing Formeta’s unique, non-corporate voice. I aimed to create a narrative that felt as human as it was strategic—balancing wit with purpose.

Website Architecture: Mapping out an intuitive customer journey on Figma. From wireframes to final copy, every step was intentional, ensuring that every page spoke directly to our audience.

Copywriting: Writing all the website copy, from the hero lines to the microcopy. The goal was to resonate, engage, and convert.

Creative Direction: Collaborating on design and strategy, ensuring every visual and narrative element worked in harmony.

Our website wasn’t just an introduction—it was a magnet. It brought in clients from all over, proving that a strong, genuine brand voice could do the heavy lifting.

Since then, we’ve helped brands across industries—from tech to wellness—find their voice and tell their story. Each project added to our story, showing how thoughtful copy and design can turn curiosity into clicks and clicks into lasting connections.

In short: our words helped us grow—and helped our clients do the same.

Currently, I’m working on Formeta’s 2.0—an evolution, not just an upgrade:)

We’re pushing creative boundaries even further, refining our voice, and stepping away from the “digital marketing agency” label to embrace our identity as a “creative studio.” This new iteration promises a bolder, more innovative approach, with a continued focus on storytelling, design excellence, and strategic impact.

Built on Framer (we're Framer certified, by the way 😉) and ideated on Notion, Google Docs, and Figma—Formeta 2.0 will be a blend of strategy and creativity, a digital experience with a soul. We’re taking what we learned, adding a fresh perspective, and crafting a digital presence that stands out in a sea of sameness.