OneCloud Internal Deck Development

Chhavi Malik

Project Summary

OneCloud is Vian’s visionary residential initiative. A nature-led, tech-integrated living district designed for clustered community housing. The project introduces a new model of intentional living built around circular clusters, each with its own unique architectural identity.

Objective

To create a compelling internal deck that communicates the project’s long-term vision, architectural concept, and strategic planning in a cohesive, investor- and team-friendly narrative

What I Did

Messaging Direction: Defined the tonal foundation and storytelling arc for the deck
Conceptual Copy: Wrote all deck sections. From high-level vision to site plan breakdown
Strategic Clarity: Made abstract design ideas digestible without losing depth
Collaborative Framing: Worked alongside planners, architects, and founders to ensure alignment

Deck Highlights

Framed OneCloud as a green-tech-forward community model
Explained the logic behind 5-cluster/3-home systems
Balanced vision and practical detail to inspire internal buy-in
Maintained consistency in voice across all slides
Like this project

Posted May 22, 2025

Shaped the vision and voice for Vian’s OneCloud deck—turning clustered housing into a compelling internal story.

Brand Packaging content collaterals for Pink Matter
Brand Packaging content collaterals for Pink Matter
Time to Gogh Brand Identity Development
Time to Gogh Brand Identity Development
The ingredients of this website have been pure love, countle...
Brand Identity+Strategy+Copywriting for Formeta Studio

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc