Earth Regen NFT Narrative and Script Development by Chhavi MalikEarth Regen NFT Narrative and Script Development by Chhavi Malik
Built with Ideogram

Earth Regen NFT Narrative and Script Development

Chhavi Malik

Chhavi Malik

Earth Regen NFTs (Narrative development and promo script)

Role

Script writer and world-building collaborator

Scope of work

Earth Regen was a character-led NFT project built around environmental regeneration, crypto economics, and long-term world building.
My work focused on shaping the narrative layer that connected:
the lore
the character classes
the promotional storytelling
so the world felt coherent and expandable.

Narrative development

I worked with the existing world to clarify the internal logic of the world, including:
the origin of the Regens
the environmental and ethical stakes driving the story
the roles of each character class within the ecosystem (Whales, Sharks, Dolphins, Turtles, Polar Bears)
This helped align visual traits and character design with narrative purpose, giving each class a clear reason to exist within the world.

Promo script

I wrote the promo video script used to introduce Earth Regen’s story and mission.
The script was developed in two versions:
a longer cinematic cut establishing the world, conflict, and stakes
a shorter version focused on the Regen characters and their functions within the ecosystem
The tone was kept accessible and grounded, avoiding heavy exposition while still communicating urgency and intent.

Outcome

a structured narrative foundation that could support future content and expansion
a promo script that introduced the project’s themes without overexplaining
clearer storytelling cohesion across lore, characters, and marketing touchpoints
Checkout the script here:
And to explore more of this world, feel free to dive into the context further here.
Image concept by Ideogram
Image concept by Ideogram
Like this project

Posted Dec 16, 2025

Developed narrative and promo script for Earth Regen NFT project.