Pitch Deck and Play Books for Vian

For this customer-facing deck, I was brought in to craft a cohesive narrative that introduces Vian not just as a location, but as a lifestyle rooted in nature, community, and legacy.

Structured the entire narrative flow of the deck. Framing it from the perspective of a future homeowner envisioning what it means to build a life at Vian.

Wrote sharp, conversational copy that bridges emotion and information tailored for an audience seeking purpose and permanence in their investment.

Balanced aspiration and credibility across all key sections: vision, master plan, location, pricing, and the “why now” angle.

Ensured clarity and brand voice throughout, avoiding developer jargon while preserving authority and trust.

Impact: The deck now serves as a foundational sales tool used in direct customer pitches, presentations, and follow-ups. It simplifies a complex real estate offering into a story people can imagine themselves in. Strategic. Soulful. Sellable.