Question 1

How do I decide which brand strategist to hire on Contra?

Accepted Answer

Start by reviewing the profiles of different candidates. Look for experience that matches your project needs. Check their portfolio to see past work. This will give you an idea of their style and ability.

Question 2

What should I include in my brand strategy project brief?

Accepted Answer

A good project brief should have clear goals and expectations. Write about your brand's values and target audience. Include any specific deliverables you need, like a logo or brand voice guide. This helps the strategist understand your vision.

Question 3

How can I ensure the brand strategist aligns with my vision?

Accepted Answer

Share your brand’s story and what makes it special. Discuss your preferences and expectations. Ask for their initial thoughts or ideas. This helps determine if they understand your brand.

Question 4

What should I look for in the brand strategist’s proposal?

Accepted Answer

Check if the proposal aligns with your project brief. It should list clear deliverables and timelines. Look out for any innovative ideas they suggest. This shows how they can add value to your brand.

Question 5

How do I set up a successful initial meeting with my brand strategist?

Accepted Answer

Schedule a time that works for both of you. Prepare your thoughts on the project and any questions you have. Be open to their ideas. This helps build a good working relationship right from the start.

Question 6

What timeline should I set for my brand strategy project?

Accepted Answer

Consider the scope of work and your business needs. Discuss realistic timelines with your strategist. Make sure it allows for quality work without rushing. Agree on checkpoints for review.

Question 7

How do I make sure communication is effective during the project?

Accepted Answer

Decide on a communication plan from the beginning. Choose how often and through what channels you will talk. Be clear about updates you expect. This ensures that everyone stays on the same page.

Question 8

What are some ways to provide feedback to the brand strategist?

Accepted Answer

Be specific and constructive with your feedback. Talk about what you like and what can be improved. Use examples if needed. This helps the strategist make the right changes.

Question 9

How do I measure the success of the brand strategist's work?

Accepted Answer

Set clear objectives at the beginning. Check if they met your expectations and timeline. Look for improvements in brand recognition or customer engagement. Success can often be seen in how well your brand connects with its audience.

Question 10

How should I handle deliverables once the project is completed?

Accepted Answer

Review all the materials for completeness and alignment with your goals. Organize these materials for easy access and use in your marketing. Thank the strategist for their work. This closes the project on a positive note.

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