What's included

• BRAND STRATEGY

  1.0 BRAND OVERVIEW A focused, four-hour discovery session where we delve into deep insights about your customers and team, as well as project-specific goals. This session is conducted over a call. 1.1 USER PROFILE Understanding your users is key. I will help you define your primary customers, uncovering their goals, lifestyles, and brand preferences. We will synthesize this information into clear and actionable profiles. 1.2 BUSINESS GOALS Aligning your business with your customers’ needs. I’ll explore your objectives for the brand, ensuring our strategy supports your business goals. 1.3 BRAND STORY Together, we will define your brand’s key attributes, including voice, tone, look, feel, value proposition, and trends. This process will shape a compelling and cohesive brand narrative. 1.4 USER JOURNEY Mapping your audience’s interactions with your brand. We’ll identify their joys and pain points, which will help refine the project’s scope. STRATEGIC OUTCOME Through these sessions and targeted exercises, I’ll craft a comprehensive brand strategy. This strategy will guide your team, products, messaging, and tone of voice, ensuring alignment and consistency across all touchpoints.

• IDENTITY DESIGN

  2.0 VISION BOARDS (2-3) Vision boards visually encapsulate your brand’s voice, tone, look, and feel through two to three distinct prompts. This essential step sets the broad direction for your visual identity and invites early-stage collaboration. 2.1 LOGO DESIGN Bringing it all together. I’ll present 2-3 initial logo concepts with contextual applications. We’ll choose one direction and refine it through up to 3 rounds of revisions. 2.2 LOGO VARIANTS Creating versatile logo variants for different uses, including color, black & white, and greyscale versions, suitable for both web and print. 2.3 IDENTITY SYSTEM I’ll develop supporting elements such as patterns, color palettes, and typography to present your brand holistically and cohesively. 2.4 COLLATERAL DESIGN Designing three pieces of collateral of your choice, such as business cards, letterheads, stickers, envelopes, diaries, etc., to enhance your brand presence. 2.5 ANIMATIONS Creating logo animations for use on social media and your website, adding dynamic visual appeal to your brand. 2.6 MOCKUPS To visualize the entire identity system, I’ll create mockups that showcase the potential and possible outcomes of your brand identity. 2.7 BRAND’S STYLE GUIDE Ensuring brand consistency with a comprehensive document containing guidelines for logo usage, color palette, typography, patterns, backgrounds, common errors, and voice & tone recommendations. 2.8 MINI STYLE GUIDE CHART An A3 poster containing the most frequently used brand guidelines, providing a quick and easy reference to ensure brand consistency.